Cryptocurrency adoption remains a growing trend, despite many difficulties of the current period (Bear market, scandals, the Ukrainian-Russian war and its consequences…). This statement is particularly true for the Italian market. To highlight this fact, let’s take a look at the study conducted by the OAM (Organismo Agenti e Mediatori) and published in February 2023.
This study of 700 Italians helps us understand the trends within the Italian world of cryptocurrencies. Let’s recall that, in Italy, the savings capacity of households has doubled during the pandemic, but returns on savings have stayed stagnant. We believe that Akt.io, our mobile application that democratizes the digital investment world, is the perfect solution…at the perfect time.
Let me explain to you why.
According to this survey, the cryptocurrency market keeps growing in Italy. Let me highlight some interesting figures:
o 30% of the sample said they already acquired crypto.
o 35% are planning to buy crypto in the future.
o 47% of people believe that the use of digital assets will surpass that of traditional currencies in the future as they are seen as a faster, cheaper, and safer method of payment.
These figures are particularly significant as they show that confidence in this sector remains high, even in the aftermath of the difficulties that occurred in the past months.
Concerning the people that have never invested before in the cryptocurrency environment. Among the reasons why individuals have not yet entered this market are mainly (i) the lack or minimal knowledge of the subject, (ii) the fact that they do not know how to buy them and (iii) who to get help from in case of difficulty.
This is why Akt.io developed:
(i) Different proprietary tools in one application, designed to help users understand crypto and its environment (e.g., market minds, market sentiment).
(ii) An easy-to-use and intuitive marketplace where users can buy, in 1 click, more than 90 cryptocurrencies.
(iii) A customer support team based in France and available in Italian, ready to answer all the possible (and even impossible) questions raised by our customers, via e-mail, phone and/or social media.
Let’s talk about Diversification now.
For 30% of the sample, the only way to mitigate the risks linked to cryptocurrencies, just like traditional finance, is to diversify the portfolio. However, this process can be long and complicated. Automated tools that can manage and modify investments according to market fluctuations would be the perfect solution. And guess what? It is exactly what Akt.io has developed.
Thanks to the Diversified Crypto Portfolio, available within the application, Akt.io's clients can rely on in-house experts to allocate their investments and subsequently let powerful proprietary technologies and algorithms constantly and autonomously manage and adapt their crypto portfolios.
You don’t need to be a crypto geek to navigate the world of crypto like a pro.
As a reminder, Akt.io has been available in Italy since 2022 and is officially registered within the OAM as a VASP. With more than 300K downloads in less than a year, we do believe that our app is the future of the financial world.
For more information: https://www.akt.io/it/
Silvia COLUCCI
Deputy Country Manager – Italy Silvia.colucci@akt.io